Why So Bold?

Alright so, as everybody knows, every couple of year, some of the world's top typographers get together in a secluded and top secret bunker and argue on what are going to be the next grand tendencies in typeface design. It seems they have decided the hand drawn type era is now officially over, now is the time for the overly bold and almost unreadable typefaces.

Seriously, just take a look at these images from various posters and books. I wonder what Piet Zwart would be saying about that. According to him: "Pretentious [letter forms] oppose the utilitarian task of typography. The more uninteresting a letter is in itself the more useful it is in typography".